Your Training is Unique: Decide what it IS

In this 4th topic of the series, we’re deciding what your yoga teacher training program IS. The goal in deciding what you are IS is to help you get clearer about what you ARE). Getting clarity will help you market your training, help you keep honing how and what you...

Your Training is Unique: Decide what it’s NOT

Deciding what you are NOT is not easy.   Most of us figure that if there are things I’m NOT, then I’m just restricting my business and who I can serve. However, also for most of us, there are other yoga teacher training programs near-by. In our mind, if we are MORE...

Your Training’s Voice-Why bother?

This is the first sign of resistance! Why even bother?   You may ask that because you don’t want to define your studio’s uniqueness. After all, won’t that turn some customers away? And you are looking to grow, right? It seems counter-intuitive to not try to be...

Your Training’s Voice-What Makes Yours Unique

Yoga is a busy industry these days!   Almost like Starbucks, there seem to be studios cropping up every where. And with those studios are yoga teacher training programs.   Not every studio has a program and it doesn’t make sense for every studio.   But, if you are...

Marketing your Yoga Teacher Training – Content!

In this 4th video in this series on marketing your YTT, we’re talking about using content on your site, your social channels and your newsletter to market your training. Do you like ‘being sold’ on something? Do you like ‘being salesy’ on your offers?...

Marketing your YTT – Your Training is Unique

You already know that your studio, your classes, your teaching are all unique to you. Your classes and studio are different from every other one around. Yes, you may be offering hatha classes or flow or restorative just like the studio or teacher down the street.  ...

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